As any parent of young children will tell you, the great challenge is in prompting good behaviour without resorting to the threat of punishment. Left unchecked, minor transgressions such as a refusal to go to bed at the appointed time, flat rejection of any vegetable that's even faintly green, or drop-to-the-floor tantrums at the supermarket, can become real threats to family harmony, leaving parents and children alike frazzled and resentful. So what's a parent to do, to stop behavioural molehills turning into mountains?
Something Beginning With Good
Enter Butterfly Spy
, the brainchild of Jane Wherity, our featured guest on Kickstart Your Business. As a mother of three young boys, Jane struggled to manage their behaviour without resorting to the threat of the wooden spoon. Over time, through the trial and error that parents everywhere will recognise, she devised a butterfly figure to perch on the shelf, watching over her potential miscreants, and rewarding them for good behaviour in the form of stars on their very own personal Butterfly Spy Card (and the prospect of a treat on achieving bronze, silver or gold status).
Someone's Been A Very Good Entrepreneur!
The eye's of this week's host, Jonathan Healy, himself a father of three young and, by his own account, unruly children, lit up when he saw Jane's Butterfly Spy kit and heard how her ingenious system might help curb his youngster's enthusiasm for mischief.
Meanwhile, I suggested that Jane needs to make much more of her Butterfly Spy figure on her website and the Sibling Packs, which are available for brothers and sisters who already have a Butterfly Spy in the family. Whilst the monarch butterfly, selected by Jane because they are local to countries all over the world, does feature in her logo, the brightly coloured figure really comes into its own in the form of the figurine.
A simple image showing the butterfly on its perch, keeping a watchful eye on the playing children, would be very appealing whilst immediately showing how it works.
Cast Your Own Eye Over Butterfly Spy
How do you suggest Jane get her Butterfly Spy flying high over households across the world?
Listen back to Jane on Kickstart Your Business
, and let us know what you think? We'd love to hear from you.
Kickstart Your Business features on Newstalk each Thursday at 6.25pm and is available immediately afterwards on Playback at Newstalk.com