Making A Dent In The Market

You know it shouldn't hurt but somehow it does. That crushing disappointment as you notice the dent in your pride and joy in the carpark is nothing like the dent in your wallet you fear it will take to fix it. Not to mention the time your beloved transport will be off-road for repair. And so you resolve to take the hit to your pride, and hope that in time you won't notice it anymore. Or pretend you don't, but of course you do.

A Shiny New Business

With a background in IT, this week's guest on Kickstart Your Business, Wayne O'Sullivan of DentPro, spotted a gap in the market for a service that would fix dents easily, without the traditional fuss and cost associated with the service.

He set up DentPro, which is available at a growing number of sites around Dublin (with plans to extend the network across Ireland, and then the world), or at your home or office thanks to their new mobile service. DentPro provides a ready quotation via their mobile app, and Wayne estimates that in addition to saving motorists time, his service offers savings of up to 90% on the usual costs.

Making A Dent In A Shiny Market

Mick Clifford, this week's host of Kickstart Your Business, applauded the simplicity and directness of Wayne's new offering. DentPro brings something new to the market without hitting new customers in the pocket.

Meanwhile, I admired Wayne's comprehensive offering. His range of packages means that any motorist or company with a car or fleet of cars is likely to find an offer that appeals, whether that's a once-off fix or an annual protection package.

Make Your Point

How do you suggest that Wayne make a real dent in the worldwide market?

Listen back to Wayne on Kickstart Your Business, and let us know what you think? We'd love to hear from you.

Kickstart Your Business features on Newstalk each Thursday at 6.25pm and is available immediately afterwards on Playback at Newstalk.com.