The people at Whisper caution against the dangers of cheerleading rather than branding, something to which tourist authorities are particularly prone. Beating our chests always plays to our audience as self-serving, yet most destination taglines make this their first resort. Something for me to bear in mind as I ask my client the all-important question: "Why will people come?"
September 30, 2006
Reasons To Be Cheerless
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The people at Whisper caution against the dangers of cheerleading rather than branding, something to which tourist authorities are particularly prone. Beating our chests always plays to our audience as self-serving, yet most destination taglines make this their first resort. Something for me to bear in mind as I ask my client the all-important question: "Why will people come?"
The people at Whisper caution against the dangers of cheerleading rather than branding, something to which tourist authorities are particularly prone. Beating our chests always plays to our audience as self-serving, yet most destination taglines make this their first resort. Something for me to bear in mind as I ask my client the all-important question: "Why will people come?"
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