Packing A Healthy Punch

Childhood obesity, a much discussed and analysed phenonom, is on the increase and everywhere we look, we see worrying evidence this is a problem that won't go away on its own. Like all problems, it needs to be tackled head-on through education and decisive action and where better a place to start than a school and what better people to tackle it than children themselves?

Packed With Great Ideas

Our featured business this week are the students of Griffith College Multidenominational School on the South Circular Road. When the students were invited to participate in the Biz Factor School Competition, they saw an opportunity to tackle the challenge of childhood obesity. After researching their market, they designed and produced The Health Pack offering a range of healthy and fun exercises and recipes. 

Problem Solvers

On the show last Louis Rosney and Eduardo Nestor from the management and production team explained to George and Gerard that the whole class was involved, with each student playing an important role within the company. Like all good businesses, they did their market research, identifed their target customers and have developed a strong product that fixes a problem for them. Currently putting the final touches to The Healthy Pack, the students are hoping to bring their product to market soon.

Over To You

Can you think of ways the students can market their product? Listen back to the show on Kickstart Your Business and let us know what you think. 

We'd love to hear from you.

(Kickstart Your Business is broadcast live on The Right Hook on Newstalk106 in Ireland every Thursday at 6.40pm)