Now That's One Cool Customer!

With the recent good weather here at Islandbridge Central, we've been removing our jackets and cardigans to reveal brightly coloured summer tops beneath. But whether sitting in the clammy office or out walking, the heat can lead to the appearance of the dreaded underarm sweat stains on our tops. Not the look we were going for.

Hurriedly putting the jacket or cardigan back on will only add to the perspiration levels and putting tissues under the arms works for about one minute before they crumble, or worse, fall out. Short of standing beside an open fridge for the rest of the day, what's a girl to do?

Don't Sweat It!

Jane McTernan joined us on Kickstart Your Business to tell us about her new product Mondss, a natural, discreet and secure solution to underarm stains. A classic case of perspiration leading to inspiration, Jane decided to solve the problem of underarm staining by developing a simple product that adheres to the skin, locks in odour, absorbs and prevents the unwanted perspiration marks from staining clothes. Currently retailing on-line, and in a small group of retailers, Jane hopes her product will become an essential item in a woman's arsenal of accessories.

Keeping Cool, Calm & Collected

Whilst both Shane and Gerard admired Jane's cool business idea, a simple response to a universal problem, Gerard suggested that Jane needs to work quickly to protect her brilliant business idea.

As the product itself can be easily copied, Jane's best option is to quickly build a loyal customer base in a niche market, one where underarm wear can make a dramatic difference to a confident and flawless performance. As she's already enjoyed great success with TV presenters and competitive dancers, one of these sectors might make for a natural focal point. Once she's established her leadership role in such a sector, she can then make the move to lead the much larger market.

Over To You

What else can Jane do to establish and maintain her competitive edge? Listen back to the show on Kickstart Your Business and let us know what you think.

We'd love to hear from you.

Kickstart Your Business is broadcast live on The Right Hook on Newstalk106 in Ireland every Thursday at 6.20pm and is available on Playback immediately afterwards.