Ah Sweet! Introducing The Good Gut Gremlin Treat

It seems very few treats don't come with some form of health-warning, and a whole lot of guilty feelings, attached. For the health-conscious shopper then, a visit to the supermarket can be something of a joyless experience, a walk amongst the forbidden fruits of an increasingly industrial production machine that packs more and more additives and irritants into the foods that we eat.

The Healthiest Sweet Treat In The World?

Our featured guest on Kickstart Your Business, clinical nutritionist Conor Saunders, has long been fascinated with the whole area of gut health. His studies and experience suggested that traditional fermented foods are the best for intestinal well-being, and so he began to explore how to turn kefir, a fermented dairy drink popular in Asia in particular, into a delicious treat. The result is Kefi, which Conor describes as a 'Lovin' Ice Cream'.

Our Gut Reaction

George and Gerard enjoyed the taste of Kefi, a less sweet take on the traditional dairy treat, and agreed that Conor appears to have created a refreshment that's healthy for us all, and can be enjoyed by a whole range of people who usually have to steer clear of sweet treats (think those suffering from diabetes, lactose and gluten intolerances).

However, Gerard suggested that Conor needs to leave the 'science bit' in the laboratory, and make much more of the natural and memorable phrases he's coined, such as 'the good gut gremlins', and which are much more likely to get a more immediate good gut reaction from adults and children alike.

We Scream, You Scream

What else can Conor and his team do to get everyone enjoying the healthiest sweet treat in the world? Listen back to Conor on Kickstart Your Business and let us know what you suggest.

We'd love to hear from you.

Kickstart Your Business is broadcast live on The Right Hook on Newstalk 106 in Ireland every Thursday at 6.15pm, and is available to listen to on Playback immediately afterwards.