Freshly Pressed For The Hard Pressed

Whilst many of us would like to kickstart each day with freshly-pressed fruit and vegetable juices, few of us have either the time or organisation to make it happen on a regular basis. Sometimes, even having the right amount of the right ingredients at the right time is a chore too far, and we find ourselves gulping down something ready or more readily-made, but rarely better-made instead. Unhealthy options abound, and it's hard to resist the lure of the quick-fix.

Sprouting Up All Over

Enter Jack Kirwan, as featured on Kickstart Your Business this week, who (with brother Theo) has been cold-pressing fresh Sprout & Co juices and smoothies for thirsty customers all over Dublin from his base at Avoca Handweavers in Rathcoole, and keeping them supplied with a ready, healthy option through a network of retailers and businesses that buy into his fresh food and drink philosophy.

And now Sprout is getting even fresher by opening up its first retail outlet on Dublin's Dawson Street, where they offer a wider range of food and drink from local growers and producers through their seasonal menus.

Inch By Inch, Row By Row

Jack's infectious enthusiasm charmed both Gerard and George, and translates very nicely to both Sprout's website and new premises.

However, Gerard suggested that the sense of exuberant growth might be carried a little too far in a website that is visually very busy and crammed with too much information for the typical visitor who has come to browse and be inspired rather than informed.

Fresh Off The Press

What do you suggest Jack & Theo do to get more customers enjoying their freshly-pressed goodness? Listen back to Jack on Kickstart Your Business and let us know what you think.

We'd love to hear from you.

Kickstart Your Business is broadcast live on The Right Hook on Newstalk 106 in Ireland every Thursday at 6.20pm, and is available to listen to on Playback immediately afterwards.