He Sells Seaweed From The Seashore

Sweden has its saunas, Italy its mud-baths, and Turkey its rub-a-dub tub, so why not Ireland our own traditional bathing-place? Well, shore we do, for our ancestors, particularly on the western seaboard, were rather partial to soaking in a seaweed bath, which was prized for its many therapeutic benefits. And although seaweed baths have enjoyed something of a resurgence of late, by and large they're to be enjoyed only as part of a spa package rather than as a regular treatment.

And The Seaweeds That He Sells...

An accountant and business executive trawling the shores of this island for seaweed cuts an unlikely figure, but Richard McManus (our featured guest on this week's Kickstart Your Business) decided to indulge his own passion for seaweed baths by setting up Cara Mara, a home-care package that allows you to create your own revitalising seaweed bath.

Now, for the price of a takeaway, you can have your own Cara Mara luxury seaweed bath package delivered to your home, leaving you free to sink beneath the waves as they lap against the edges of the tub and soak up that briny goodness.

Soft As A Baby's Skin Business

George and Gerard were treated to the sounds of Newstalk's own Henry McKean slipping into his Cara Mara seaweed bath, and agreed that Richard's initiative had the makings of a great business.

Both also agreed that Richard makes the emerging entrepreneur's common mistake of being reluctant to cut to the purchase on his website (which is his primary sales channel); the visitor needs to dive deep into its pages before reaching the 'buy now' button.

Weed All About It!

What do you suggest Richard does to get more people slipping beneath the waves of their own luxury seaweed bath? Listen back to Richard (and Henry) on Kickstart Your Business and let us know what you think.

Weed (ahem) love to hear from you.

Kickstart Your Business is broadcast live on The Right Hook on Newstalk 106 in Ireland every Thursday at 6.20pm, and is available to listen to on Playback immediately afterwards.