Standing Out From The Crowd

"I was there'. That's a phrase we hear time and time again from fans of music and sport all around the world. It's one of the many pleasures of attending an exciting event or festival, knowing we were in that crowd on that day, part of the unmissable experience.

So how can fans capture that feeling and share it with friends and family on social media? And for the sponsors of the event, how can they bring their customers closer in a way that reflects the tribal nature of their brand?

A Huge Hug For All Of You

How powerful it would be if someone could take a picture of the crowd that it would enable someone who was in the crowd to zoom into the photo, tag themselves and send their image to family and friends via social media. Everyone likes to stand out from the crowd in some way and be, even briefly, the centre of attention.

And that's exactly what our featured guest on Kickstart Your Business Mike Sikorski is doing through his business Huggity . Big brands commission Huggity to deliver a service using amazing technology that enables fans to zoom in on their own image whilst enabling the brand to 'tag' the content with their own branded messages.

Close Up And Personal

Mike enables brands to customise the individual fan experience, allowing them to engage with fans and potential customers in a personal and unforgettable way. 'I was there' becomes 'We were there together'.

As Gerard said during the show, with the modern user and fan's endless appetite for reliving the moment and sharing those images on social media, Huggity is addressing this need in a very effective way.

The Next Big Hug

What events do you suggest Mike might target over the coming year?

Listen back to Mike on Kickstart Your Business and let us know what you think.

Kickstart Your Business is broadcast on The Right Hook on Newstalk every Thursday around 6.25pm and is available for playback immediately afterwards on Newstalk.com.