October 31, 2014

Sail Away With Bags Of Style

They say that clothes maketh the man (or woman!) but it's also true to say that the bag perched on our shoulder, clutched in our hand or slung across our back can help tell the world something about who we are and the mark we wish to make on the world.

The shape and style, the range of colours and, most importantly, the materials used to fashion a bag, speak volumes about the wearer.

Sail Away, Sail Away

Mamukko, our featured business on Kickstart Your Business this week was founded by two Hungarian brothers Levante and Attila Magyar. After settling in Kinsale, they decided to build a  unique business inspired by the sea and their family tradition of leather craftsmanship. Fashioning their customised eco-friendly bags from up-cycled  canvas sails organically fused with leather, the brothers have created a product that is truly unique in the market.

The Sea, Oh The Sea

Behind every business is a story and Mamukko  tells us tales of sailing the high seas, riding the waves, arriving at far flung corners of the world. It's this wonderful story that needs to be captured on their website. Kinsale and the story of the sea needs to be writ large in their visual and written messaging. 

Over To You

What messaging might Levante and Attila display on their website to harness the power of the story behind their unique offering? Listen back to the show on Kickstart Your Business and let us know what you think. 

We'd love to hear from you.

Kickstart Your Business is broadcast live on The Right Hook on Newstalk106 in Ireland every Thursday at 6.40pm and is available on Playback)

1 comment:

Vinci said...

The world of fashion depends on branding. The more exclusive and original the item, the more coveted it will be - and the higher price people are willing to pay for it.