The shape and style, the range of colours and, most importantly, the materials used to fashion a bag, speak volumes about the wearer.
Sail Away, Sail Away
Mamukko, our featured business on Kickstart Your Business this week was founded by two Hungarian brothers Levante and Attila Magyar. After settling in Kinsale, they decided to build a unique business inspired by the sea and their family tradition of leather craftsmanship. Fashioning their customised eco-friendly bags from up-cycled canvas sails organically fused with leather, the brothers have created a product that is truly unique in the market.
The Sea, Oh The Sea
Behind every business is a story and Mamukko tells us tales of sailing the high seas, riding the waves, arriving at far flung corners of the world. It's this wonderful story that needs to be captured on their website. Kinsale and the story of the sea needs to be writ large in their visual and written messaging.
Over To You
What messaging might Levante and Attila display on their website to harness the power of the story behind their unique offering? Listen back to the show on Kickstart Your Business and let us know what you think.
We'd love to hear from you.
Kickstart Your Business is broadcast live on The Right Hook on Newstalk106 in Ireland every Thursday at 6.40pm and is available on Playback)
1 comment:
The world of fashion depends on branding. The more exclusive and original the item, the more coveted it will be - and the higher price people are willing to pay for it.
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