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Open-Heart Branding
Curious about brands? Me too! Here's my take on the world through brand-coloured glasses...
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About Me
Gerard Tannam
Dublin, Ireland
My take on brands at work, rest & play.
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Blog Archive
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2012
(1)
▼
January
(1)
The Perfect Ending
►
2011
(6)
►
October
(1)
When A Brand Turns Sour
►
August
(1)
When It All Adds Up
►
May
(1)
The Queen She Came To Call On Us
►
April
(1)
On The Same Wavelength
►
February
(1)
Try To See It Your Way
►
January
(1)
Beauty (And The Beastly Tweet)
►
2010
(21)
►
December
(1)
Simply Remarkable: Brooks Hotel
►
November
(1)
Mirror, Mirror, On The Wall
►
October
(1)
Stop Shouting, Harvey, I Can't Hear You
►
September
(2)
Sticking To The Script
Confessions Of A Turncoat
►
August
(2)
When Might's Not Right
Branding Starts With The Customer
►
July
(1)
Down In The Mouth
►
June
(2)
In Others' Words
Way Past Bedtime
►
May
(2)
Devaluing The Customer
Stealing The Riches To Leave Us The Poorer
►
April
(1)
Low Fare, High Society
►
March
(1)
A Fear Of Shopping
►
February
(3)
Postbank: Not So Simple After All
Starbucks' Blend Leaves A Bitter Taste
Saab Steers Clear Of The Scrap-Heap
►
January
(4)
Finally! A Game Plan For An Irish Brand
Heart-Singing Stuff
When The Bottom Line Isn't The Bottom Line
Brandwidth 2009: The Brand Year In Review
►
2009
(49)
►
December
(3)
A Saab Passing
To That Special Nobody
More On 'Following The Leader'
►
November
(4)
Following The Leader
Non, Je Ne Regrette Rien
Style Over Substance: The Fate Of The Giant Panda
Primary Colours Fading Fast
►
October
(6)
Yes, I'm Feeling Lucky
State Of The Nation Brand
There Was No You In Olympics
Reversals Of Fortune
Coloured By Money
Voices In The Dark
►
September
(4)
Keeping Public Order
Kiss Me, I'm Made In Ireland
The Thought That Counts
Recession Refusniks
►
August
(5)
Not So Sweet Scent Of (Someone Else's) Success
That's (Not) Just Plain Shellfish
Child's Play (For The Gifted)
The Brand Called You (Shouldn't Be All Me, Me, Me)...
Not Just Another Saab Story
►
July
(3)
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June
(5)
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May
(2)
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April
(5)
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March
(5)
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February
(3)
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January
(4)
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2008
(43)
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December
(4)
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November
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October
(5)
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September
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August
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July
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June
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May
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April
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March
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February
(4)
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January
(4)
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2007
(51)
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December
(5)
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November
(4)
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October
(4)
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September
(5)
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August
(5)
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July
(3)
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June
(4)
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May
(4)
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April
(4)
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March
(5)
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February
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January
(4)
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2006
(34)
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December
(4)
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November
(5)
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October
(5)
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September
(5)
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August
(3)
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July
(8)
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June
(4)
Labels
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2007
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37 Signals
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A Distant Mirror
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Adrian Linnane
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All About Business
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animation
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Anne Holm
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Apple 1984
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Before And After Shots
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Bertie Ahern
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Bill Gates
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Bono
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brand
(31)
Brand America
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Brand Association
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Brand Channel
(1)
brand choice
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Brand Consistency
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Brand Europe
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brand experience
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Brand Vanity
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Brand-owner
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branded destinations
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branding in a downturn
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Branding Only Works On Cattle
(1)
Brands In Public
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Brandwidth
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Breakfast Temps
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Brooks Hotel
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Budget Travel
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Bulmers
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Burberry
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Business Common Sense
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Campbell's Soup
(1)
car brands
(1)
Casino Royale
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Cawley Nea / TBWA
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Ceol
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Charlie McCreevy
(1)
Chelsea
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Child's Play
(1)
Chris Brogan
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Chris Pinnington
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Christmas
(3)
Cidona
(1)
Circulator
(1)
Claire's Accessories
(1)
Clotaire Rapaille
(1)
Club Orange
(1)
Coca Cola
(1)
Coke
(1)
Colin Gordon
(1)
Come What May
(1)
Confidence In Action
(1)
Considerate Constructor Scheme
(1)
Consistency Of Voice
(1)
Contagious
(1)
Contagious Magazine
(1)
Coolbrands
(1)
courtesy
(1)
Create Design
(1)
Credit Crunch
(2)
Curse of Knowledge
(1)
customer care
(3)
Customer perspective
(2)
customer research
(1)
D4 Hotels
(1)
Dan and Chip Heath
(1)
Dan Pink
(1)
Dara Creative
(1)
David Beckham
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David McWilliams
(1)
Declan Kiberd
(1)
Delancey Place
(3)
Denny Hatch
(4)
DIrect Mail
(1)
Do You Believe In Brands?
(1)
Domino's Pizza
(1)
Donal Og Cusack
(1)
Doom and gloom
(1)
Dorian Gray
(1)
Dromoland Castle
(1)
Duct Tape Marketing
(2)
Dyson
(1)
Eagle Star
(1)
eBrand
(1)
Economy
(1)
Eddie Rocket's
(1)
Emerson
(1)
Enda Kenny
(1)
Enterprise Ireland
(1)
EP Mooney
(1)
epic importance
(1)
Erin Soup
(1)
estimate-charge
(1)
Europe
(1)
Facebook
(1)
Facebook Failte
(1)
Fairy Liquid
(1)
Fallon And Byrne
(1)
Fast Company
(2)
Fastcompany.com
(1)
Feargal Quinn
(1)
Fianna Fail
(1)
Financial control
(1)
financial services
(1)
financial turmoil
(1)
Fingal Women In Business
(1)
Followership
(2)
Food
(1)
France
(1)
France Versus Ireland
(1)
Free lunch
(1)
Game intelligence
(1)
Gary Koelling
(1)
Gary Rhodes
(1)
Geese In Flight
(1)
General Motors
(1)
Gerard T.
(1)
Get A Mac
(1)
Giant Panda
(1)
gift-giving
(1)
Giftag
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gifts
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GiftsForAll.ie
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Goldfish
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good versus evil
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Graffiti
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Green Party
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Guinness
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Happy Customers
(1)
Harvey Norman
(2)
Heineken Cup
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High Rise
(1)
Hillary Clinton
(1)
holiday nostalgia
(1)
holidays
(2)
Honda
(1)
Honesty As Policy
(1)
hospitality brands
(1)
How Randomness Rules Our Lives
(1)
I Am David
(1)
I'm Feeling Lucky
(1)
IDA
(1)
illustration
(2)
In Rainbows
(1)
in the shoes of the customer
(1)
Inane Branding
(1)
inoffensive brands
(1)
Irish brands
(1)
Irish Diaspora
(1)
Irish General Election
(1)
Irish Rugby
(2)
Irish Soccer
(1)
Irish Times
(1)
Irish Trade Board
(1)
Islandbridge
(19)
Islandbridge Brand Development
(4)
Islandbridge Brand Development Dublin
(1)
Islandbridge Brand Development Ireland
(2)
Islandbridge Memorial Gardens
(1)
James Bond
(2)
Jason Fried
(1)
Java Republic
(1)
Jedward
(1)
Jim Power
(1)
Jimmy Wales
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John Sergeant
(1)
Jonathan Baskin
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Julia Ross
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Jury's Hotel
(1)
Karo
(1)
Katy Brand
(1)
Kevin McSherry
(2)
Konica Minolta
(1)
L'Affaire Henry
(1)
Lazy Language
(1)
Leadership
(2)
Leave Your Sleep
(1)
Leinster Rugby
(2)
Liam McCarthy Cup
(1)
Lipstick Index
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Lisbon Treaty
(1)
Liverpool
(1)
Liverpool FC
(1)
Lloyd Grossman
(1)
Love Irish Food
(1)
Luas
(1)
Mac
(1)
Made To Stick
(1)
Madison Avenue
(1)
Magners
(1)
Magnum
(2)
Make A Referral Week
(1)
Make-believe
(1)
Managing Director for Heineken Ireland
(1)
Manchester United
(1)
manga
(1)
Marathon Sports Travel
(1)
Marketing
(1)
Marketing Edge
(2)
Marketing Genius
(1)
marketplace
(1)
Marmite
(1)
Matt Cooper
(1)
McDonald's
(1)
Mentos
(1)
Mick Lally
(1)
Milan
(1)
Mirror Selling
(1)
Moon River
(1)
Mr. Cowen
(1)
Mr. Gormley
(1)
Munich Disaster
(1)
Munster Rugby
(3)
My Dream
(1)
name change
(1)
Natalie Merchant
(1)
Nation Branding Index 2009
(1)
National Gallery
(1)
Naughty or nice?
(1)
networking
(1)
New England
(1)
Nissan Gold Standard
(1)
Nora Dunne Gallery
(1)
Norman Rockwell
(1)
O'Brien's Sandwich Bars
(2)
Olympic Vote
(1)
On-line marketing
(1)
Online Registration
(1)
Orange
(1)
Paddington Bear
(1)
Pandora
(1)
Patrick Kavanagh
(1)
Patton Island Bridge
(1)
Paul Lanigan
(1)
Penguin
(1)
perfect storm
(1)
Personal Brand
(1)
Peter O'Toole
(1)
Peter Pan
(1)
Pierce Turner
(1)
Place In The Heart
(1)
political branding
(1)
Postbank
(1)
Power Of Testimonial
(1)
Premier Foods
(1)
Price versus value
(1)
Primary Colours
(1)
primary school
(1)
Product Placement
(1)
professional versus amateur
(1)
property
(1)
Provenance
(1)
Queen Elizabeth
(1)
Radiohead
(1)
Razorcoast
(1)
Reader's Digest
(1)
Rebecca Morgan
(1)
Recession
(1)
Recession-Buster
(1)
Red Bull
(1)
Referral Institute
(1)
reputation
(1)
Rhodes D7
(1)
Ridley Scott
(1)
Ritz Carlton
(1)
Robin Hood 2010
(1)
Rock Lobster Project
(1)
Ronaldinho
(1)
Ronan Kilroy
(1)
Ronnie Delaney
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Russell Brand
(1)
Ryanair
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Saab
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Sales Script
(1)
Sam Maguire
(1)
Savoy Cinema
(1)
Schultz
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Scrappage Deal
(1)
Second Life
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Service
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Seth Godin
(2)
Shelbourne Hotel
(1)
shopping
(1)
Simon Anholt
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Simple Assembly Me Hole
(1)
Simply Remarkable
(1)
Singing River Bridge
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SME
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Snake-oil
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Social Media
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Social Media Revolution
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Soprano's
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SpeakerNet News
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Spyker
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St. Patrick's Day
(1)
Starbucks
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Starter For Ten
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Stephen M R Covey
(1)
Stephen Roche
(1)
Sting
(1)
storytelling
(1)
Strictly Come Dancing
(1)
Subway
(1)
Sunday Times
(1)
Superbowl
(1)
Superbrand
(1)
Superquinn
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Taj Group
(1)
Taking Sides
(1)
Tayto
(1)
Technorati Tag: Smile Conference
(2)
Temple
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Temple Country Retreat And Spa
(1)
Terence Conran
(1)
Tesco
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The Adventures of Johnny Bunko
(1)
The American Dream
(1)
The Apprentice
(1)
The Boy To Be With
(1)
The Drunkard's Walk
(1)
The Glass Books Of The Dream Eaters
(2)
The Louis Fitzgerald Hotel
(1)
the moral high-brand
(1)
The Obamas
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The Speed of Trust
(1)
The Third Man
(1)
Thoreau
(1)
Tiger Woods
(1)
Time Magazine
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Tomatoes In A Fruit Salad
(1)
Tourism
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Tourism Ireland
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Trust Agents
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Truth or Delusion
(1)
Twitter
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Ulster Bank
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Venture Network
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Vertical Response
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Victor Muller
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Virtual Brand
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voter choice
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want and need
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Warren Baxter
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Waterford Crystal
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Weirs
(1)
What's In It For Me?
(1)
Wikipedia Founder Revolution
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Winding Stair
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Winning Customers
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Winston Churchill
(2)
Word of mouth
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Wrong words
(1)
X Factor
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Year In Review
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Yes We Can
(1)
YouTube
(1)
Zurich
(1)
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