The Adventures Of Johnny Bunko

I don't usually lead with the title of a book I haven't even read but this one is too good to pass up. I heard an interview just now with Dan Pink (new to me but well-known to the readers of Wired Magazine, I believe) who was plugging his new book The Adventures of Johnny Bunko, a career guide delivered in the popular Japanese comic-book manga style.

Dan told us how almost a quarter of items in print in Japan are in manga, and readers aren't confined to the teenagers who typically choose this form in western countries. Nor is the style confined to amusement. Books on topics as wide-ranging as How-To guides, business education, history books and political tracts appear in manga.

This struck a real chord with me. Regular readers will know that over at Islandbridge, we use Kevin McSherry's illustrations to help bring our own business offering to life (in fact, that's Kevin's 'Jack The Giantkiller' illustration playing a blinder at the top-right of this blog). Recently, I've been trying to push this further and have been exploring with my colleagues over at Create Design the possibilities of using imagery to capture how a company might picture itself and its brand.

It seems the world is a-buzz with this thinking right now. A recent Fast Company article, The Napkin Sketch, describes how a number of companies in the US are looking to the depth and warmth of hand-drawn diagrams and doodles to help capture strategy and process.

I believe there are great opportunities in going this route - and not just as an antidote to the awful clip-art that litters our reading and viewing material. I'm not quite ready to campaign on the streets for this but I am going to do all I can to encourage our own customers and collaborators to consider using illustration (in the broadest sense) to breathe a little life into how we capture important discussions, ideas and messages.

I'd love to hear from you if you know of other places we might look for inspiration and resources. Let's see if we can't do what Kevin's pictures do for our business and draw a crowd of business people eager to bring their brands and businesses to life through illustration.

Marrow Envy & Other Stories

I went along to the marvellously-named exhibition of Kevin McSherry's illustrations at the Alliance Francaise here in Dublin yesterday. The pictures included two which we (Islandbridge) commissioned - one is the signature image for this blog over to your right whilst the other was our new year greeting card for 2006 - and I enjoyed the buzz of seeing them displayed as part of a collection that celebrates (and often pokes fun at) Irish business life and culture over the past number of years.

I also heard with dismay that the Irish Times, which has featured Kevin's and other great Irish artist's work over the years, is to largely discontinue using illustration.

I think this is a great shame. In addition to capturing difficult ideas that might otherwise escape the reader, illustration provides for great warmth and humanity, something that the great newspapers and magazines of the world have long recognised. What a pity that our national paper of record is abandoning this classic art-form in favour of the often-humourless and two-dimensional graphs and stock imagery that now seem to grace their pages.