Medieval Scouts' Experience Aims High

If, like many of us, you are drawn to the colour and pageantry associated with medieval sports,particularly the clothing, weaponry and other paraphernalia of the era, then we know just the place to send you. Deep in the heart of the Kildare woodlands, Stephen and his collegaues at Tyrsland are ready and waiting to offer you the medieval scout experience of a lifetime.

Target Practice

TyrsLand, this week's feature on Kickstart Your Business, have created a thrilling environment in which to learn a wide range of medieval skills and have rightly identified a number of potential customers for their different offerings. However, in common with many new businesses that have an embarrassment of product riches, they face the danger of being unfocussed in their marketing and sales efforts.

Keep Focussed On Your Core Market

With such a wide range of skills on offer and a wealth of possibilies for the future of the business, Stephen must be careful not to fall into the same trap that many new business owners topple into head first; trying to reach too many potential market sectors at the one time. Gerard suggested that Stephen and his colleagues concentrate first on pitching to children and particularly those in the modern-day scouts, where they are most likely to find their perfect match of customer.

Over To You

How do you suggest Stephen attract the modern day scout (and their leader) through the website? Listen back to the show on the Kickstart Your Business blog and let us know what you think. 

We'd love to hear from you.

Sometimes, Three's A Crowd

Denny Hatch, in his latest Business Common Sense argues that marketeers should steer clear of humour in pitching to customers ("with very few exceptions, humour in advertising doesn't work").

His argument is that it's not enough to draw attention to your offer, it's got to be the right type of attention. I wonder whether the same thinking mightn't extend to much of the excitement about numbers that currently dominates discussions about the internet. There's no doubt that many websites and services are drawing a crowd - but is it the right crowd, in the right frame of mind to listen to your pitch?

As always, it comes down to the quality of the relationship that your customer is looking for. It's no good playing to the crowd when your customer is looking for something a little more discreet. Check that the numbers add up before rushing into a stadium when a more personal approach is what's required.