A Business That Snacks Of Success

For many of us attempting to eat positively and well, it's the sneaky hunger that strikes between mealtimes that really trips us up. It's no surprise as research has shown that snacking is where we are most likely to slip up when trying for better nutrition.

Who hasn't been at their desk mid-afternoon, distracted by the thought of chocolate or biscuits, dinner-time a million miles away and before we know it, we've guiltily succumbed to temptation?

A Positively Sweet Idea

Featured on Kickstart Your Business this week is a business that offers us the best of both worlds; snacks that hit the sweet spot but are high in nutrition and slow releasing energy. Founded by Alison Stroh who teamed up with the legendary Dr Coy. a leading German oncologist,  Dr Coy's Health Food produces delicious natural snacks with energy giving properties that don't only make us happy when we eat them but make us feel better all day. 

Local Food Hero

Supported by an excellent brand and website, Dr Coy's is already well positioned but as Gerard pointed out on the show, there is an opportnity for Alison to bring this product to local food heroes such as Clodagh McKenna or Donal Skeehan, to introduce the superb Dr Coy's medical and nutritional credentials to the Irish market.

Over To You

What other local food heroes would you think suitable to endorse Dr Coy's excellent credentials for the Irish market? Listen back to Dr Coy's on Kickstart Your Business and tell us what you think.

We'd love to hear from you.

Kickstart Your Business is broadcast live on The Right Hook on Newstalk106 in Ireland every Thursday at 6.15pm and is available on Playback immediately afterwards.

The Right Ingredients For Success

Let's face it; who doesn't want to snack healthily and enjoy the benefits of sustained high energy levels during the day? The problem of course, is that for most of us, substitute the word 'healthy' with 'boring' or 'tasteless' and that's closer to the reality of many of the health snacks we studiusly avoid on our supermarket run, preferring instead to load up on sugary treats that satisfy our taste buds, but not our energy needs. Up to now, it seemed we could have one or the other; tasty or healthy, but not both. But all that is about to change, thanks to this week's Kickstart Your Business feature.

Wyld About Great Nutrition

Wyldsson.com was founded by Dave McGeady who wanted to make clean, healthy food that tastes great, using only the very best of ingredients from all around the world. Delicious and healthy, the range includes snack tubes, muesli, oats, oils, butters and speciality flours that are also gluten and dairy free. Endorsed by an impressive range of elite athletes, the offer is also targeted at the weekend warrior who is looking for nutritious and high energy snacks to help them make the most of their active day.

Food For Thought

Dave has already demonstrated a refreshing willingness to reach out to elite athletes across a wide range of sports. Gerard remarked that successful athletes in particular are typically only too happy to share the secrets of their success with others, particularly in the context of media interviews etc.

Gerard suggested that he now go a step further and develop a systematic approach to 'prompted word of mouth' marketing, and ensure that each of those athletes continues to be primed with the type of information that they can easily relay to those in their own circle of influence.

Over To You

How do you suggest that Dave build further on his explosive start. Listen back to the show on Kickstart Your Business and tell us what you think.

We'd love to hear from you.

(Kickstart Your Business is broadcast live on The Right Hook on Newstalk106 in Ireland every Thursday at 6.40pm)