Healthy School Food For Thought

It’s an all-too-common sight: the gang of school kids traipsing back to school from the local convenience store or chipper, armed with a chicken box and a bottle of coke. Or for anyone working in a primary school, the  lunch box filled with sweets, chocolate bars or crisps, or even worse, the empty lunchbox and the hungry child who cannot concentrate on the afternoon lesson.

A Delicious and Healthy Alternative

Our featured business on Kickstart Your Business this week, The School Food Company promotes healthy eating by providing a full catering service to schools, including the fit-out of canteens, and the preparation and delivery of healthy meals. As Ken Boland, the business’ co-owner reports, the student uptake has been fantastic and the teachers have themselves noted improvements in behaviour and academic performance. 

Food Glorious Food

Looking at the SFC Website, Gerard was very impressed with how Ken presents the food and overall offer but would recommend that the written messages in particular be more about delicious food (that happens to be healthy) rather than healthy food (that happens to be delicious). Whether we are children, parents or school managers, we buy first because we want something, not because it’s good for us. For example, the messages used to promote Innocent smoothies are all about the passion and love of great, fun food.

Over To You

How do you suggest that Ken might help make the The School Food Company’ website more about the fun and pleasure of great food?  Listen back to the show on the Newstalk Kickstart Your Business blog and let us know what you think. We'd love to hear from you.