Whilst the health and fitness industry has a proven capacity for dramatic growth, many of its products and services are offered piecemeal, and people aspiring to a healthier and more resilient body and mind often have to pick their way through a great deal of conflicting information in order to find what's right for them. Increasingly, customers are looking for single channels that can offer them everything they need.
Food For Thought & Deed
This week's Kickstart Your Business was Gourmet Fuel, a company founded by sister and brother Emma and Robert Buckley (she the nutritionist and he the educator) to provide an end-to-end solution to the healthy living challenge, offering fitness programme, diet plans and healthy ready-made meals under their Gourmet Fuel brand.
Single Serving Or Tapas Style?
Whilst Gerard admired the team's appealing approach to providing a whole solution for the busy customer, he suggested that Emma and Robert need to take the lead and guide the newcomer around the various options and potential combinations as they make their choice. On the website, for example, the comprehensive programme that the pair have developed isn't immediately obvious, with the elements of that programme presented menu-style, rather than as parts of a smart plan of action.
Over To You
What can Robert and Emma do to introduce their exciting new offering in a way that makes most sense to customers? Listen back to Gourmet Fuel on Kickstart Your Business and let us know what you suggest?
We'd love to hear from you.
Kickstart Your Business is broadcast live on The Right Hook on Newstalk106 in Ireland every Thursday at 6.20pm and is available on Playback immediately afterwards.