February 05, 2007

When Your Bowl Overfloweth

Whilst Superbowl Sunday isn't such a big deal in this part of the world, most of us are aware of how it's as much a centrepiece for Madison Avenue as it is for the ball players (for more brand-related humour, see
Skydeck Cartoons)

I haven't heard yet which ad came out on top in this year's competition but it always strikes me that this sort of scramble for attention offers a distorted take on how best to build a brand (rather like looking to celebrities for tips on happiness). Although Apple's 1984 Superbowl advertisement has become the stuff of legend, the rest of us should probably look to more local and modest successes for examples of campaigns we might reasonably emulate.

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