Naughty Or Nice?

Knowing how Santa divvies up the good stuff at Christmas, you'd think that we'd all want to be on his nice list. But I must confess to mixed feelings when I received greetings from Naughty Or Nice?, the seasonal site from Bloom and its partner agencies, that tagged me as something of a goody two-shoes and sent me the angel wings to prove it.

As word spread about the site, and more colleagues began to shower me with greetings, I found myself secretly hoping that the next one would label me just a little bit naughty. Because naughty is much more fun, isn't it?

Whilst Bloom certainly knows that the devil gets all the best lines (there's something more than a touch creepy about their resident Santa), it's something that other agencies are inclined to forget, particularly when it comes to campaigns around smoking, insurance fraud or the like. I read recently how research suggests that anti-smoking messages on cigarette packs are likely to encourage a certain proportion of teenagers to take up the 'naughty' habit.

Whilst we might like to be secretly on the side of the angels, there's a part of us that likes to be seen to break bread with the devil and his kick-ass friends.

So you can imagine my delight when one colleague finally broke the trend and put me on the naughty list.

Although I do hope that the real Santa doesn't get wind of it!