WHEN WE think of Ireland Inc, there are a few key brands and personas that immediately come to mind. Baileys Irish Cream and Guinness, U2 and Colin Farrell, Temple Bar and Munster Rugby – all national phenomena with international appeal and recognition, writes Brian O'Connell in today's Irish Times.The article includes my own take on what makes an Irish brand, as well as thoughts from Michael Cullen of Marketing Magazine. With Irishness and its value in the international marketplace under scrutiny following Waterford Crystal's shattering news, Read On for the full article.
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