March 18, 2009

Amateur Dramatics

'Konica Milolta brings dramatic decline to advertising output...'

Spotted this truly awful advert in the underworld of Terminal 1 in London Heathrow. It features Ronaldinho, widely regarded for the sheer brilliance of his printing and photocopying.

You simply can't keep him out of the office.

Quite incredibly, the text reads:
'Ronaldinho brings dramatic improvement to football.
Konica Milota brings dramatic improvement to colour output'

Who on earth dreams up this stuff?

It's dramatic, but almost certainly not in the way that the writer had intended...

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