Straight From Box To Bin
This week's featured business Obeo, is the brainchild of Kate Cronin. Having completed her Masters in food disposal, Kate decided to design an easy-to-use food waste box that can go straight into the brown bin. Perfect for modern urban living, the box is made from wet-strength-treated paper with an open and close tab that can be put straight into the brown bin when full.
A Boxful Of Personality
As Gerard said on the show last night, the product itself and the website are impressively designed and, with Dunnes Stores agreeing to stock the product from the beginning of July, Kate and her business partner Elizabeth have a real opportunity to make a success of the business. However, great design is not always enough of a selling point so introducing a little more personality to the product will help encourage those reluctant recyclers (yes George, we're talking about you!) to try out this fantastic product for themselves.
Over To You
How can Kate introduce a little more personality to her product and packaging? Listen back to the show on Kickstart Your Business and tell us what you think.
We'd love to hear from you.
(Kickstart Your Business is broadcast live on The Right Hook on Newstalk106 in Ireland every Thursday at 6.40pm)