August 22, 2014

Juice Your Way To A Healthier You

"I give myself very good advice but I very seldom follow it." said Alice in Wonderland. When it comes to good eating habits, most of us are very aware of the importance of establishing a healthy, regular eating routine but it's another thing to go to the trouble of sourcing and preparing great food and then taking the time out of our busy day to eat at leisurely pace, ensuring the optimum release of nutrients. It's all great in theory, but in practice, we fall very quickly back to old eating habits.

A Solution That's Juice Right!

Featured on the show this week is GreenValu, a new business co-founded by John Price and Ciaran Farrell. John was introduced to the concept of juicing organic fruit and vegetables shortly after he was diagnosed with prostrate cancer and lymphovascular invasion and so set about developing a range of juicers that are easy to use, clean and affordable. The GreenValu masticating juicer range extract healthy juice full of flavour, freshness, antioxidants and enzymes from fruit, vegetables and wheatgrass.

Educating The Customer

With so many juicers available to their target customers already, the challenge for John and Ciaran is to demonstrate early to potential customers, the difference in their offer. As John explained to George and Gerard on the show, their juicer masticates the food slowly, ensuring no loss of nutrients, unlike the more common centrifugal juicers on the market. And even more importantly, as part of their unique customer service, Green Valu offer Healthy Living & Juicing Workshops to ensure customers learn all they need to know about the how and why of healthy eating. As Gerard pointed out, it is this level of expertise that will set GreenValu apart from the competition.

Over To You

How can John and Ciaran ensure the difference in their offer is immediately obvious to their target customers? Listen back to the show on Kickstart Your Business and let us know what you think. 

We'd love to hear from you.

(Kickstart Your Business is broadcast live on The Right Hook on Newstalk106 in Ireland every Thursday at 6.40pm and is available on Playback at Kickstart Your Business)

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