Although the early years in your child's life are typically filled with the joys of discovery and connection for both baby and parents alike, they can bring their own share of frustrations too. Many of these can be traced to the difficulties on both sides in making themselves understood.
Is baby tired, hungry, scared, in pain? Often the only signs are that baby is somehow distressed and it's up to mum and dad to second-guess the reasons for tears and tantrums.
"What We've Got Here Is Failure To Communicate"If the two grown men in Cool Hand Luke were troubled by a breakdown in communication, imagine how much more frustrating it is when you and your little one both seem poorly equipped to share vital information. When words don't come easily, what's a baby to do?
Professional actor Miriam Devitt (Cool Hands Miriam), our featured guest on Kickstart Your Business, started using sign language with her own daughter when she was tiny, and was so encouraged by her success that she set out to get every baby in Ireland signing before they can talk through her business SuperHands.ie.
So Babies Can Tell You Before They Can Talk
Gerard admired the SuperHands.ie website in particular but suggested that Miriam might look a little more closely at how she guides the visitor and prospective buyer throughout. The options of classes, book or app are presented somewhat randomly; with her extensive experience, Miriam is in a great position to gently direct her visitors along the well-worn paths to purchase.
Your Chance To Show And TellWhilst the early signs for SuperHands are great, how do you suggest that Miriam attracts even more baby signers, particularly as she looks to take her business overseas.
Listen back to Miriam on Kickstart Your Business and let us know what you think; we'd love to hear from you.
Kickstart Your Business broadcasts at 6.20pm every Thursday on Newstalk's The Right Hook, and is available on playback immediately following the show.
A note from Gerard: When I'm not helping to Kickstart Your Business, I work with business-owners of all shapes and sizes to help them build a brand that stands up to the competition and stands out in the marketplace. You can find out more about my work at Islandbridge.
Once a year, I work closely with twelve ambitious business-owners through our six-week Raising A Brand Programme. Our next programme kicks off on February 9th for six Tuesday afternoon sessions; you can find out more at Raising A Brand