At least that's the case in this part of the world, where metrosexual man has been slow to put in more than a fleeting appearance.
Just The Mani And Pedi CureElsewhere however, men and women alike have been a little quicker on the uptake than our neglected and neglectful Irish male.
This week on Kickstart Your Business, we feature Gosha Marek, a Polish native, who is determined to take the footsore and careworn in hand courtesy of her Noir Hand & Foot Spa offering in Dublin's South Anne Street.
Walking On Air
Meanwhile, I reminded listeners that Gosha's start-up is a hark back to many more traditional businesses in its strong service offering. Her challenge is to help neglectful men like George and I form the good habit of having a manicure and pedicure on a regular basis. Creating a base of returning clients means that Gosha can concentrate more on delivering a top class service and less on drumming up new customers.
Now You Help Us Nail ItWhat do you suggest Gosha might do to win over more and more hands and feet to care for at Noir Nails?
Listen back to Gosha on Kickstart Your Business (with thanks to Energia), and tell us what you think? We'd love to hear from you.
Kickstart Your Business is broadcast on The Right Hook on Newstalk every Thursday around 6.25pm, and is available for playback immediately afterwards at Newstalk. com.