July 18, 2006

Let's Play House

Am writing this at the artfully-named House Hotel, which has recently opened in Galway. They tell me that they aim to take care of me as a houseguest rather than a visitor and have taken this idea for a walk through their brand mark (a cat curled up asleep) and the playful language in which they describe the various parts of the business (The Den, The Parlour Bar & Grill) whilst the Do Not Disturb signs have been replaced with Cat Napping!

(Thankfully, I was directed to the washrooms rather than the litter-tray...).

It always appeals to me when a brand manages to be both stylish and friendly at the same time; too many brands have one at the expense of the other. You could say that the House left me purring!

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