October 23, 2006

The Unfriendly Skies

Here in this part of the world (Ireland), Ryanair's recent bid for our national airline Aer Lingus has been the talk of the town. Analysts have looked at the proposed takeover from almost every angle but, as far as I know, no-one has asked what this means for the Ryanair brand.

For me, this makes for a fascinating sub-plot. Despite being one of the world's larger airlines, Ryanair has long relished playing the part of underdog taking on the fat cats but, in baring its teeth and menacing the much smaller Aer Lingus, I wonder whether it's lost its grip on that position forever.

In the short term, I suspect this matters little, but over the long haul, Ryanair may regret moving in for such a public kill. Could it be that Michael O'Leary has finally bitten off more than he can chew?

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