They say that children have as many words for play as we do for work.
Yesterday, I was delighted to see that even those children whose brains we suspected had grown addled through their addiction to virtual games had only one word for snow when they awoke to a whiter world: Play!
Mobile phones were (almost) forgotten by the moody teenagers who attend the school near our home as they got stuck into the age-old game of snowballing. Meanwhile, snowmen soon dotted the once-green areas, and some lone walkers found themselves under attack from a sudden flurry of white missiles.
Of course, the phones did come in handy when it came to recording the action or the works of art for posterity.
"Ah," said the old man with a smile, "the more things change, the more they stay the same."
A lesson there for brand-owners too, methinks.