Here's a great idea from Dublin design-agency Dara Creative: A Website Scrappage Deal.
At Islandbridge, we ask our clients to think in terms of 'what are you like?' in order to help them help their customers make sense of what they do.
Dara's use of metaphor in this case is both elegant and effective, particularly in a downturn when the idea of getting something in return for trading in a 'banger' of a website is very appealing.
Vroom, vroom, Dara; this has my engine purring.