November 19, 2013

You've Got (Even More) Mail!

Being the inquisitive and social creatures we are, it's no surprise we find it hard to resist checking our email on an increasingly regular basis over the course of our working day. We now spend up to two hours a day trawling through two hundred plus emails, wasting precious time and distracting us from the things that really matter.

On Newstalk's Kickstart Your Business this week, our featured business Hiri (pronounced 'heery') may be just the solution to put manners on our email. A well thought-out product, Hiri is an email application, designed for business users, that promises to sharpen up email communication within organisations and claw back some of the lost time dealing inefficiently with email messages.

To Whom It May Concern

So what did we make of Hiri? They've already done a great job with the smart look and feel of their website, but they may be leaning rather too heavily towards the user (who's hugely important, of course) rather than addressing their key customer, the enterprise itself.

Stop, Wait A Minute, Mr. Postman

We suggested to Hiri that the best way to advertise a product is through the product itself. There's a real opportunity to illustrate the power of efficient and thoughtful communication by way of email. For example, through its sign-up facility, Hiri can respond with an email demonstrating clarity, brevity, tone and behaviour (which they tell us are the four cornerstones of excellent communication) rather than the more perfunctory mail that's currently sent out.

Over To You

How do you suggest that David and Kevin at Hiri might better communicate with their key customer? Listen back to the show at Newstalk's Kickstart Your Business Blog and let us know what you think; we'd love to hear from you.

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