November 19, 2013
You've Got (Even More) Mail!
On Newstalk's Kickstart Your Business this week, our featured business Hiri (pronounced 'heery') may be just the solution to put manners on our email. A well thought-out product, Hiri is an email application, designed for business users, that promises to sharpen up email communication within organisations and claw back some of the lost time dealing inefficiently with email messages.
To Whom It May Concern
Stop, Wait A Minute, Mr. Postman
We suggested to Hiri that the best way to advertise a product is through the product itself. There's a real opportunity to illustrate the power of efficient and thoughtful communication by way of email. For example, through its sign-up facility, Hiri can respond with an email demonstrating clarity, brevity, tone and behaviour (which they tell us are the four cornerstones of excellent communication) rather than the more perfunctory mail that's currently sent out.
Over To You
How do you suggest that David and Kevin at Hiri might better communicate with their key customer? Listen back to the show at Newstalk's Kickstart Your Business Blog and let us know what you think; we'd love to hear from you.