May 01, 2015

Wonderfully Wagon

The image of a child pulling a wagon filled with toys and stuffed animals tugs on our nostaglia strings, evoking memories of innocent childhood summers, when every minute was spent outdoors playing happily.

Paint the wagon bright red with sturdy black wheels and the picture of childhood freedom and happiness is complete. Norman Rockwell, eat your heart out!

And Toby Came Too!

Thanks to our featured business on Kickstart Your Business last night, fun-filled outdoor play for children has arrived in the shape of the Toby Wagon. Founded by Derrick Bell, Toby Wagons is a locally owned and operated family business that specialises in pull-along carts for children and adults alike ('Mammy, Mammy! Daddy won't give me back my Toby Wagon!). Derrick offers his Toby Wagon and other related products through his website and delivers across Ireland and even further afield.

Local Hero

Whilst Derrick's promotional material (including his website) is generally well put together, Gerard suggested that he needs to make more of the visual power of the Toby Wagon to attract new customers. In an age when people are so inclined (and so well equipped) to share great photos, he should invest in even more compelling images, where the heroic qualities of the Toby Wagon are even more front and centre.

Over To You

What else can Derrick do to prompt word of mouth referrals for his classic toy and get customers asking for his painted wagons by name? Listen back to Kickstart Your Business (Toby Wagons) and let us know what you think?

We'd love to hear from you.

Kickstart Your Business is broadcast live on The Right Hook on Newstalk106 in Ireland every Thursday at 6.20pm and is available on Playback immediately afterwards.

1 comment:

Derrick Bell said...

Derrick here. Thanks again for the feature and also for your great advice. I am in the process of putting a plan together to follow up on branding but I would love to hear from anyone if they had any thoughts or ideas.

Thanks again,

Derrick