Although there are many tools available to the organiser, the emphasis in a great number of the software tools on the market is on sales, the proverbial 'bums on seats'. But what if not just any bum or just any seat will do?
Meeting NeedsOur featured guest on Kickstart Your Business, Maurice Murphy of QMeeto, had grappled with this problem on behalf of clients (many of them in the healthcare sector) for many years and found none of the tools available to him or his clients were fit for purpose.
Maurice decided to develop his own software, one that took the complexity out of managing the itineraries of as many as hundreds of people, and provided a simple and intuitive platform for meeting planners.
However, given the importance of referrals in the meetings market, he also suggests that Maurice may be missing opportunities in the way he has populated his own LinkedIn profile (which should mirror and support his QMeeto offering wherever possible). For example, why use the title CEO (which isn't especially helpful to potential clients looking for his help)? Instead, Meeting Software Specialist or similar will point others towards his profile (and onward to his website).
Over To YouWhat more can Maurice do to meet the needs of event planners? Listen back to Maurice and QMeeto on Kickstart Your Business and let us know what you suggest.
We'd love to hear from you.
Kickstart Your Business is broadcast live on The Right Hook on Newstalk 106 in Ireland every Thursday at 6.15pm, and is available to listen to on Playback immediately afterwards.