September 25, 2015

In Tent On Success

Only the most committed outdoor types haven't been put off the whole camping experience by the too-hot or too cold airless sleeping environment that is the traditional tent. It's oh-so difficult to enjoy the great outdoors when the small indoors is so uncomfortable.

The Great Indoors Outdoors

A keen camper all his life, this week's Kickstart Your Business feature, Derek O'Sullivan of Thermo Tent, endured rather than enjoyed the under-canvas aspect of his camping trips, so decided to design an even more enjoyable camping experience by developing ' the thermo tent', a tent that insulates against both climate & noise.

From Base Camp To Summit

 George and Gerard applauded Derek's invention and ambition but suggested that he might consider climbing one peak at a time, rather than trying to scale the opportunities represented in the leisure camping, glamping and emergency shelter markets all at once.

In particular, Gerard recommended teaming up with festival event managers and the like to pitch the Thermo Tent to their customers. In this way, Derek is likely to be able to protect his relationship with the customer and keep his own profit margins competitive.

Pitch Your Ideas

What else can Derek and his team do to get the world sleeping under his Thermo Tent? Listen back to Derek on Kickstart Your Business and let us know what you suggest.

We'd love to hear from you.

Kickstart Your Business is broadcast live on The Right Hook on Newstalk 106 in Ireland every Thursday at 6.15pm, and is available to listen to on Playback immediately afterwards.

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