If The Cap FitsWhen Padraig Clarke's wife and business partner Sinead found conventional headphones uncomfortable whilst out running, they decided to research and design their own wearable technology solution to the problem. And so, Saorbuga, loosely translated from the Irish as Move Freely, and offering wireless audio headgear, was born.
Padraig, our featured guest on Kickstart Your Business, introduced three types of bluetooth audio headgear: the traditional beanie, the sports beanie and the sports headband. With the market for wearable technologies exploding worldwide, their design seems to tick all the boxes, so there is likely to be a significant opportunity for Saorbuga.
Talking Heads On Listening Heads
However, I suggested that whilst the market opportunity is enormous, Saorbuga faces the challenge of building their brand quickly before the traditional technology giants come out to play. Padraig and Sinead need to focus on the core of their market, find their Bullseye Customer, and work to build a strong customer base in a sizeable niche (e.g. running clubs).