December 17, 2013

He Shoots, He Scores

As any football fan sitting on the couch watching a game will confirm, half the fun and the adrenaline rush comes from disputing decisions the manager makes whilst offering expert opinions on the correct gameplay. And if there are other experts sharing the couch with you, all the better!. Now you can compete with the manager on the screen and the other wannabe managers in your life.

It’s A Goal

On this week’s Kickstart Your Business,  we featured Padraig Doolan of BeatYourManager, a fantasy football game that uses sophisticated player performance metrics to enable you to virtually manage your favourite football team and compare your performance against the club manager in real time. The game can be downloaded free onto your android or iPhone or played on your computer.

League Leader

As with any game, either virtual or physical, the main attraction is the sheer fun and pleasure of playing against worthy opponents. 

As Gerard advised Padraig during the show, getting people to play the game, then talk about it,  is the most powerful marketing tool, given how connected football fans are. 

Throw in a little controversy and soon everybody will be talking about the game. For example, imagine inviting a disgruntled ex-manager to pit his wits against the new gaffer...

Over to You
As a football fan or entrepreneur, do you have any advice for Padraig and who would you like to see going head to head on BeatYourManager? Listen back to the show on the Newstalk Kickstart Your Business blog and let us know what you think. We'd love to hear from you.

1 comment:

Padraig Doolan said...

Hi everyone, really enjoyed the slot yesterday on Kickstart Your Business with George and Gerard. Happy to take any questions and respond to comments throughout the day.