December 24, 2013

The Gift That Keeps On Giving

Is It The Thought Or The Gift That Counts?

Recently I heard the story of a P.A who, after selflessly working thirty hours unpaid overtime to facilitate an office move, was handed an envelope from her boss with a mumbled thanks. Inside was a €50 voucher for Argos (and to add insult to injury, the voucher had been purchased ten months previously). The ‘gift’ was met with incredulity and a resolve never to work a minute of unpaid overtime again. 

A gift as thoughtless as this one can end up costing a business so much more than the value of the voucher.

Leave It To The Experts

If only her boss had gone to the giftware section at Fortune Marketing, our featured business  on this week. Calling on us to ‘Promote, Reward and Incentivise’, Fortune Marketing offers promotional merchandise  and expertise to both blue-chip and SME companies across Ireland. A wide and thoughtful range of branded promotional products promises to deliver a significant return on investment for those who choose and use them cleverly.

The Personal Touch 

Like so many good business owners, John Fortune (and what a great name that is for someone in his line of work!) knows his strongest selling point is how well he engages with the challenges his customers face, and in turn provides them with tailor-made solutions to their promotional and marketing needs. 

John already has his name on the website but could do so much more to add those personal touches that bring more of what John himself uniquely brings to the business. For example, John could outline his philosophy of the business and give the visitor to the website a real taste of what is so different about how he finds just the right promotional item for his customer.

Over to You

What advice would you give to John about what gifts or items to include in his extensive catalogue? Listen back to the show on  Newstalk's Kickstart Your Business blog and let us know what you think. We'd love to hear from you.

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