December 03, 2013

Playing Mind Games

We’ve all been there; frantically searching the house looking for keys, trying desperately to remember where we last left them. 

And don’t get us started on forgetting passwords or phone numbers. 

The inability to remember things is down to our short term or working memory but the good news, according to researchers, is that we can train our brains not just  to remember more, but to work more effectively and creatively.

Play Your Way To A Better Brain

Even better news, courtesy of our latest Kickstart Your Business feature on Newstalk; Cogs: The Brian Shop offers us the opportunity to play our way to a better brain with an astonishing array of games and puzzles designed to stimulate the brain in a fun and enjoyable way. 

Located in The Stephen’s Green Centre (or on-line at, the traditional shop is a hands-on, minds-on experience with customers encouraged to try out the games and puzzles for themselves. 

Come Out And Play

The website is attractive and well laid out with a simple directory that makes purchasing the right games or puzzle easy. What's missing is that vital element that works so well in the physical shop itself; the invitation to get stuck in and play. 

Creating a playful and engaging experience on-line will allow the games to sell themselves. Who would have thought that shopping on-line could be child’s play?

Over To You

How do you suggest that Conor of Cogs: The Brain Shop could make both his shop display and website even more interactive and playful? Listen back to the show and let us know what you think. We'd love to hear from you.

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