January 21, 2014

The Craft Of Distributing Irish Artisan Beer

Here in Ireland, we’ve always has an appetite for beer but recently we’ve developed a real taste for sampling a wide range of Irish craft beers. With their distinctive local taste and personality, craft beers have quickly become a popular alternative to mainstream beer in pubs and restaurants across the country and with nearly forty local breweries up and running, we won’t be stuck for choice. 

However, for the small, local brewery, the challenge lies not in the demand for their beer, but in the logistics of supplying and delivering their artisan product nationwide. And for the publican, dealing directly with a large number of small independent brewing companies means a mountain of unnecessary paperwork and multiple delivery times.

A Crafty Solution

The time is perfect for someone with direct experience of the trade to step in and provide a knowledgeable and dependable supply of beer. And we know just the man for the job! Enter James Winans of Vanguard Beer, our featured business on Newtalk’s Kickstart Your Business this week.Vanguard Beer Collective offers pubs and restaurants a one-stop supply of Irish craft beers from a growing range of independent, artisan brewers. 

Connoisseur Credentials

In his feedback to James, Gerard said how much he liked the Vanguard Beer website but saw a missed opportunity there for James to present himself as the expert he is and display his credentials as a restauranteur and chef. James also has an excellent relationship with the local brewers and his commitment and passion for their products will help to keep him a step ahead of the large distributors who may be looking to muscle in on his market territory.

Over To You

How do you suggest that James might project more of his personality and unique relationship with the Irish craft brewers and the hospitality industry on the website? Listen back to the show on the Newstalk Kickstart Your Business blog and let us know what you think. We'd love to hear from you.



5 comments:

James Winans said...

Great feedback from the show Monday night. The phone didn't stop all evening. Reworking website with some of Gerard's suggestions. Check out www.vanguardbeer.ie for updates.

James Winans said...

Great feedback from the show Monday night. The phone didn't stop all evening. Reworking website with some of Gerard's suggestions. Check out www.vanguardbeer.ie for updates.

James Winans said...

Great feedback from the show Monday night. The phone didn't stop all evening. Reworking website with some of Gerard's suggestions. Check out www.vanguardbeer.ie for updates.

Anne Tannam said...

Delighted going on the show is already having such a positive effect on your business! Looking forward to seeing the changes up on your already excellent website. Buttons up!

Wayne said...

Finally got to listen today. James you came across very well and I firmly believe your strategy will work wonders for irish craft beers in Ireland. Making it simple for brewers to concentrate on making a fantastic product as opposed to spreading to marketing and delivery when they are usually small operators.
Secondly for the publicans let's face it they want an easy life and your proposition makes it so simple.
I agree with the feedback that you need to highlight your expertise to differentiate yourself from.every other supplier.
Best of luck James.