However, for the small, local brewery, the challenge lies not in the demand for their beer, but in the logistics of supplying and delivering their artisan product nationwide. And for the publican, dealing directly with a large number of small independent brewing companies means a mountain of unnecessary paperwork and multiple delivery times.
A Crafty Solution
The time is perfect for someone with direct experience of the trade to step in and provide a knowledgeable and dependable supply of beer. And we know just the man for the job! Enter James Winans of Vanguard Beer, our featured business on Newtalk’s Kickstart Your Business this week.Vanguard Beer Collective offers pubs and restaurants a one-stop supply of Irish craft beers from a growing range of independent, artisan brewers.
In his feedback to James, Gerard said how much he liked the Vanguard Beer website but saw a missed opportunity there for James to present himself as the expert he is and display his credentials as a restauranteur and chef. James also has an excellent relationship with the local brewers and his commitment and passion for their products will help to keep him a step ahead of the large distributors who may be looking to muscle in on his market territory.
Over To You
How do you suggest that James might project more of his personality and unique relationship with the Irish craft brewers and the hospitality industry on the website? Listen back to the show on the Newstalk Kickstart Your Business blog and let us know what you think. We'd love to hear from you.