January 28, 2014

The Power In Smart Thinking

Let's be honest: with spiralling energy costs and the recent threat of strike action from a leading electrical provider, who hasn’t looked wistfully out their back garden and wondered "If we could just get rid of the dog’s kennel and the dilapidated garden shed, maybe there’d be room for a small wind turbine!" 

All joking aside, with the risk of ever increasing energy costs, there's never been a better time to offer renewable and cost-effective energy sources.

Bright Sparks

Our featured business on Kickstart Your Business this week, Ár-nuaTec (which means ‘Our New Technology in Irish) has set out to create an internationally-recognised Irish business known for offering high quality, cost-effective renewable energy products. Its first flagship product is Dunk-E, a micro Hydro-Turbine designed to generate electricity in small streams or rivers.

Smart Thinking

Already backed by Enterprise ireland, Ár-nuaTec clearly have an offer that has huge potential in the domestic and international markets. What they need to look seriously at is protecting their offer through a strong and recognisable identity. As an example, the name of the company is hard to say and more importantly, has no resonance outside the Irish market. When looking to promote smart technology, it's vital to demonstrate instantly the smartness of the offer through clear messaging and visual language. 

Over To You

What advice would you give to Anthony when it comes to naming his company? Listen back to the show on the Newstalk Kickstart Your Business blog and let us know what you think. We'd love to hear from you.

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