July 11, 2014

No Buts It's Got To Be Butter

Ireland has a long and successful tradition of making butter and worldwide, Irish butter is known for its distinctive rich and salty flavour. Butter has stood the test of time because of its skill in striking up a flirtatious relationship with anything from the humble spud to a cheeky risotto. Many of our top restaurants serve home-made flavoured butters but for most of us cooking at home, we don't have the time for chopping up fresh herbs to make our own from scratch.

An Improper Approach

Featured on last night's show, Improper Butter is a range of delicious, Irish flavoured butters that inspire creativity at mealtimes. Created by Hannah O'Reilly and Elaine Lavery, a business duo that met on a choral scholarship in UCD, Improper Butter create products that are perfect for the time-pressed cook who could do with some help preparing quick and tasty meals.

Bursting With Personality

Already retailing in over sixty gourmet foodstores throughout Ireland, Improper Butter is now setting its sights on some of the bigger supermarkets. Improper Butter has already made a strong start with a superb product, a great website and a very clever name but must continue to push the bold, cheeky element to their product and let the personality piece drive their brand.

Over To You

What can Hannah and Elaine do to bring out that playful and cheeky element to their product? Listen back to last night's show on Kickstart Your Business and let us know what you think.

We'd love to hear from you.

(Kickstart Your Business is broadcast live on The Right Hook on Newstalk106 in Ireland every Thursday at 6.40pm)

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