July 25, 2014

The Power Of Glove

There's nothing your average Irish woman likes more than looking tanned and radiant after a spot of sunbathing. However, with the real threat of skin cancer from sun beds and over exposure to the sun, many of us have turned to the healthier option of a self- tan: 'Fake it, don't bake it'.

When applied evenly, a self- tan can look as natural and beautiful as the real thing but unfortunately for many women, they end up with blotchy or streaky colour that screams tacky and cheap, no matter how expensive the cream or lotion.

Glove Is All You Need

This week's Kickstart Your Business feature, Glove Your Body is a tanning mitt that promises a quick and even application of colour. Business owner Valerie Brown, with a background in hair and beauty, designed the revolutionary self-tanning application mitt that gives a professional and flawless streak-free finish when used to apply mousse, lotions or liquid tanning bronzers. Machine washable and suitable for left or right handed users, the mitt comes with its own travel bag.

Hand In Glove 

Many start-up businesses see themselves in competition with their stockists, pushing for the customer to only buy from their website.  As Gerard pointed out on the show last night, Valerie is bucking that trend and is more than happy to promote her stockists.

Treated as strategic partners, they are more likely to promote Glove Your Body on the shop floor and with more than a hundred and twenty pharmacies nationwide already stocking the mitt, it's a rap case of sharing the glove!

Over To You

Can you think of other ways Valerie can promote her revolutionary glove? (apart from George promising to use it after his holidays in October!) Listen back to the show on Kickstart Your Business and tell us what you think.

We'd love to hear from you.

(Kickstart Your Business is broadcast live on The Right Hook every Thursday on Newstalk106 in Ireland at 6.40pm)

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