November 28, 2014

Leading The Way In Group Travel

As anyone who has ever agreed to organise travel for a group of colleagues or friends will tell you, it's no walk in the park. A thankless task at the best of times,  if there are problems with any of the arrangements, you're the one that has to listen to the moans and grumbles and the unspoken assumption that somehow you've made a mess of things.

Take Us To Your Leader

GroupLeader.com, this week's feature on Kickstart You Business may just be the company to put the spring back in our travelling step. Founded by Fergal O'Brien and Bob Haugh, Group Leader was set up as a one-stop on-line shop for group organisers to find and book great travel experiences for their respective groups. With their combined backgrounds in travel, technology and marketing, Fergal and Bob saw how difficult it was for people travelling in groups to arrange accommodation and activities and decided it was time to take the hassle out of and put the fun back into group travel. 

Attracting Us In

As with many modern websites, the Group Leader website hosts a video to provide the visitor with key information about their excellent offer. As Gerard pointed out on the show, there's a step that needs to be taken first in order to attract the visitor and give him or her a compelling reason to click on the video link to find out more. That step is the attraction piece, that initial image or set of images that gives an immediate sense of what's on offer. 

Over To You

What type of imagery might Fergal and his team display on the website to immediatley catch their customer's attention? Listen back to the show on Kickstart Your Business and let us know what you think. 

We'd love to hear from you.

Kickstart Your Business is broadcast live on The Right Hook on Newstalk106 in Ireland every Thursday at 6.40pm and is available on Playback
  

4 comments:

Fergal O'Brien said...

Hi Gerard
Following on from your great advice, we have now updated the GroupLeader.com homepage to include the 'attraction piece', on the homepage which gives the visitor a better sense of what GroupLeader can do for them - it offers visitors a 3-step guide to how they can better plan and book their group trips using GroupLeader.com. We've already seen a better conversion rate and lower bounce rate since adding this to the site!
Thanks
Fergal
www.groupleader.com

Fergal O'Brien said...

Hi Gerard
Following on from your great advice, we have now updated the GroupLeader.com homepage to include the 'attraction piece', on the homepage which gives the visitor a better sense of what GroupLeader can do for them - it offers visitors a 3-step guide to how they can better plan and book their group trips using GroupLeader.com. We've already seen a better conversion rate and lower bounce rate since adding this to the site!
Thanks
Fergal
www.groupleader.com

Fergal O'Brien said...

Hi Gerard
Following on from your great advice, we have now updated the GroupLeader.com homepage to include the 'attraction piece', on the homepage which gives the visitor a better sense of what GroupLeader can do for them - it offers visitors a 3-step guide to how they can better plan and book their group trips using GroupLeader.com. We've already seen a better conversion rate and lower bounce rate since adding this to the site!
Thanks
Fergal
www.groupleader.com

Gerard Tannam said...

Hi Fergal - Delighted to hear our suggestion has worked for you. I like the way you've given visitors a more immediate sense of what you can do for them and am not surprised to hear your numbers have improved as a result. Keep up the great work. Ger