March 27, 2015

Oh, The Sweet Smell Of Success

In our fast paced, 'get in and and out of that shower quickly' modern rush, there is something deliciously indulgent about soap. Even the name 'soap', along with its implied old fashioned qualities, invites us to slow down, suds up, and take the time to enjoy one of life's simple pleasures.

Let Them Make Soap

Our featured company on Kickstart Your Business is ready and waiting to slow us down and soap us up! Mianra, a business founded by Hajni Kele, a woman fuelled by a love of craft, perfumery and a good dose of curiosity, decided after being made redundant in 2013, to create natural, handmade soaps and bath delectables.

Based in Cork, the business makes soaps full of skin-loving luxurious ingredients likely to tap into the growing trend for feel-good products that do good too.

A Little More Soft Soap, Please!

There is much to admire in how Hajni has gone about pitching her wares, not least the stunning photographs on her website which truly evoke a world of bathing luxury.

Whilst Hajni has some great ingredients for her brand story, Gerard suggested that she needs to work up a narrative lather all of her own  in order to create a compelling and enduring brand that will make her the natural choice of customers in gift shops across Ireland and further afield. These ingredients include the name she has selected for her range (Mianra means Mineral in Irish), her own Hungarian origins, her new home in Cork, and her own enduring fascination with all things soap.

Over To You

What other ways can Hajni help customers to get into a lather? Listen back on Kickstart Your Business (Mianra Soaps) and let us know what you think. 

We'd love to hear from you.

Kickstart Your Business is broadcast live on The Right Hook on Newstalk106 in Ireland every Thursday at 6.20pm and is available on Playback.

1 comment:

Hajni said...

Thanks Gerard for a fun interview! All advice taken on board ;)! Regards: Hajni