There are specialised beds available but up to now, those beds have been strong on function and very poor on form, creating an unfortunate hospital-like environment in the home.
Sleep TightCare To Comfort, our featured Kickstart Your Business start-up, have developed a range of electric adjustable beds that are both elegant and practical. Founded by Yvonne Cassidy and Martin Deasy, Care To Comfort promises a product designed to fully support your body in a stress-less position, thus dramatically improving the quality of your sleep.
A Bedtime Story With A Difference
Based on some of their success stories, these are likely to be families caring for a loved one at home who require hospital-standard support in a more hospitable environment.
Over To You
What can Yvonne and Martin do to appeal to their ideal customers? Listen back to Care To Comfort on Kickstart Your Business and let us know what you suggest?
We'd love to hear from you.
Kickstart Your Business is broadcast live on The Right Hook on Newstalk106 in Ireland every Thursday at 6.20pm and is available on Playback immediately afterwards.