June 26, 2015

When Androids Dream: Love And Robots

Choosing thoughtful presents is one of those skills that some people effortlessly have, but for most of us, we struggle to find the a gift that says more than 'I just rushed into the nearest shop, panicked and then bought you this!'

The right gift, carefully chosen, recognises the individuality of the receiver and even better, rewards the giver with gratitude and brownie points. A win/win situation, but one we don't find ourselves in too often.

The Power Of The Personal

Our featured business on Kickstart Your Business Love&Robots is here to help us win a few more brownie points. Founded by three sisters Emer, Katie and Aoibheann O'Daly, Love&Robots uses  advancements in 3D printing and digital manufacturing to establish a personalised and made-to-order offering to compete with the mass-produced gifts available on the main street.

We're Not Robots You Know

Whilst Gerard admired the way in which Love&Robots helps androids dream, he suggested that the website plays down the part that design ingenuity plays in helping customers to create their own personalised gift.

He recommended that the DIY element be given much more prominence in the overall offering so that newcomers are left in no doubt as to how they can bring a little love to the robotic mix.

Over To You

What can the sisters do to spread the love (and robots) and grow their business? Listen back to Love&Robots on Kickstart Your Business and tell us what you think.

We'd love to hear from you.

Kickstart Your Business is broadcast live on The Right Hook on Newstalk106 in Ireland every Thursday at 6.15pm and is available on Playback immediately afterwards.

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