July 31, 2015

Mulch Appreciated

In order to keep everything in the garden rosy, the keen horticulturalist - whether professional or domestic - needs a good supply of compost, bark and soil, and a means of disposing of the green waste, such as grass cuttings, pruned branches etc, generated through their work.

Two unrelated requirements you might think, until you consider the part a green recycling facility might play in neatly filling the gap between supplies and demands.

How Does Your Garden Grow?

Since the closure of Ireland's only green recycling facility at St. Anne's Park in Raheny some years ago, professional landscaper John McGuinness (our featured entrepreneur on this week's Kickstart Your Business) had struggled to resolve the problem of disposing of the green waste generated through his endeavours.

But a fertile mind soon produces some green solutions. And so John decided to make gardens grow even better by setting up Mulch, Ireland and the UK's first indoor green recycling centre, where gardeners can dispose of their green waste and pick up a fresh supply of compost, bark or soil in one easy trip. And Mulch can collect or deliver too, if preferred. Waste not, want not, you might say.

Inch By Inch, Row By Row

With plans to open another facility in Dublin, and one each in Cork and Galway, before turning his attention to the UK, John's seed of a great idea looks likely to bear great fruit indeed for both the business and for keen gardeners across these green isles.

Gerard applauded John's carefully laid plans, and noted how he had achieved the deceptively difficult task of creating a simple business model, supported by well designed promotional resources that keep everything simple and easy to buy into. The Mulch.ie website is a great example of this approach.

Over To You

What more can John do to make his smart gardening offer grow? Listen back to John and Mulch on Kickstart Your Business and let us know what you suggest.

We'd love to hear from you.

Kickstart Your Business is broadcast live on The Right Hook on Newstalk 106 in Ireland every Thursday at 6.15pm, and is available to listen to on Playback immediately afterwards.

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