February 05, 2014

Never Discount A Great Offer

Not so long ago, on-line vouchers offering great discounts in restaurants and hotels across the country were all the rage with customers hoping for a great deal and venue owners hoping to fill beds and seats at off-peak times. A win/win situation you might think but the reality turned out to be quite different with customers experiencing a less than friendly welcome from venue owners whose disappearing profit margins made little commercial sense. 

A Tempting Proposition 

Our Kickstart Your Business feature this week, Tempster are offering a smart phone application that enables customers to find great deals immediately in restaurants, clubs and theatres and helps venue-owners to fill empty tables and seats quickly and inexpensively. As Ollie Fegan, its owner explains, instead of lowering the price, the venue owner is encouraged to add to the customer experience with perhaps a glass of prosecco before the meal or a free cocktail in the bar upstairs afterwards (which may lead to the customer staying for another few drinks, and that's good for business).

Encouraging Spontaneity 

Already this business has a great name and a classy website and even George was won over by how well this offer will equally serve the young and spontaneous who are heading into town on a whim, and the not so young who have time on their hands and can receive offers from their favourite restaurant while sitting at home, book a table there and then and enjoy an extra-special experience. Tempster encourages us to be playful and spontaneous and Gerard suggested that the business as a whole needs to capitalise on this aspect of its brand if it's to 'own' a strong position in the market.

Over To You

How do you suggest that Ollie might help create a philosophy of spontaneity on the website and throughout all communications? Listen back to the show on the Newstalk Kickstart Your Business blog and let us know what you think. We'd love to hear from you.

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