Who You Gonna Call?Our featured business this week One Hour Labour is a flexible, mobile, heavy-lifting service offered, as the name suggests, by the hour in Dublin city. Available at very short notice and for however many hours are needed, their staff are fully trained, certified in manual handling and are fully insured and mobile. Zipping about the city on their mopeds, armed with folding trolleys and power tools, Pat Keogh and his team are ready to give everyone the lift they need!
Bring In The Heavy HittersRather than looking at selling their services one sofa or office table at time, Gerard suggested Pat initally focus his marketing efforts on the people who supply the heavy items, those natural referrers who will send business Pat's way again and again. As Pat himself said, those companies who in the past needed two staff to travel with a truckload of heavy items. Now they can simply use a driver and Pat's team can swoop in for the hour or two that's needed to lift the heavy items from the truck into their rightful place in your home or premises.
Over To You
How do you suggest Pat and his team attract the attention of those natural referrers? Listen back to the show on the Newstalk Kickstart Your Business blog and let us know what you think. We'd love to hear from you.