March 14, 2014

Anyone For Mini-Tennis?

Some time ago, whilst on a visit to the UK Tennis Training Academy
at Bisham Abbey, professional tennis coach Annette Smith was fascinated to see children as young as six rallying and playing matches using softer balls over lower nets on smaller courts. Inspired by what she saw, Annette returned home and hatched her business plan.

Everyone Can Play

Proudly featured on the show this week, Annette's Tennis 4kids is an inspiring tennis programme for children aged between 5 and 12. Designed by Annette to bring quality tennis to children of all abilities, through primary school tennis programmes, after school clubs and tennis camps. Tennis4kids is the ideal introduction to sport where every child experiences success at their own level and it's great fun too!

Upping The Game

Annette has a quality product but is competing heavily for her target audience of educators and group leaders. The challenge here is to confidently present Tennis 4kids as an 'out of box' solution that will excite and attract children to the game and at the same time, effortlessly slot into the school or community programme.

Over To You

How do you suggest Annette might attract more children (and teachers and parents) to her business? Listen back to the show on Kickstart Your Business and let us know what you think.

We'd love to hear from you.

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