March 04, 2014

The Business Of Looking Good (For Two!)

Does my bump look big in this? 

As any expectant mother will tell you, it isn't always easy looking good when you are dressing for two. With more on their minds than trawling the shops searching for suitable clothes to wear, it can be a challenge for any expectant mum to find the right outfit for that special occasion.

The Personal Touch

Our featured business this week is StyleMama, Ireland's latest maternity boudoir. Like many great businesses, StyleMama was born when Gillian Ryan, herself an expectant mother, saw a gap in the market for maternity clothes for hire. Gillian's requirements as a mum-to-be are shared by expectant mothers across the country, and she has built a thriving consultancy with customers travelling from across the country for personalised sessions in her studio.

It's All In The Fit

The business model Gillian uses is a perfect fit for a one-woman operation but if she is looking to grow the business and build a successful brand, she needs to extend the consultancy model to include an on-line experience that mimics the one-to-one in-studio experience. 

An example of this would be to add a  'chat' function to the website where customers could receive Gillian's expert advice without having to visit the showrooms in person.

Over To You

How do you suggest Gillian might better reflect the consultancy experience through her website? Listen back to the show on the Kickstart Your Business blog and let us know what you think. 

We'd love to hear from you.

1 comment:

Gillian Ryan said...

Thank you Gerard, really enjoyed the interview. Receiving emails already..Some great advice for Stylemama's future! Gillian Ryan